- What types of personally identifiable information do we collect about our guests?
- How is your personally identifiable information used and shared?
- What choices do you have about the collection, use, and sharing of your personally identifiable information?
- What kinds of security measures do we take to safeguard your personally identifiable information?
- What kinds of additional privacy protections do we take for children under 13 and children between the ages of 13 and 17?
- How can you update your contact information and opt-in choices?
Q2 What types of personally identifiable information do we collect about our guests?
A2 We collect several types of personally identifiable information about our guests.
Information You Provide to Us
Much of the personally identifiable information we receive comes directly from guests who are interested in obtaining various products and services from us. Typically, this information includes the guest's name, postal address, e-mail address, and telephone number. We may also collect other types of information such as gender, age, number of children, and personal interests, which we may associate with personally identifiable information. If you purchase products or services from us, we will note, for example, credit card information, the type of services or products ordered or purchased, and the date of the order or purchase. We collect personal information when you register on, log on, or visit our Web sites, including when you participate in activities on our Web sites, such as sweepstakes, contests, games and promotional offers.
Information Collected Through Technology
We collect information through technology to make our sites more interesting and useful to you. For instance, when you come to one of our sites we collect your IP address. An IP address is often associated with the portal through which you enter the Internet, like your ISP (Internet service provider), your company, or your university. Standing alone your IP address is not personally identifiable. We also may use IP addresses to collect information regarding the frequency with which our guests visit various parts of our sites. We may combine this information with personally identifiable information.
Our Web sites use a variety of technical methods for tracking purposes, including Web beacons. Web beacons are small pieces of data that are embedded in images on the pages of Web sites. We also use these technical methods to analyze the traffic patterns on our Web sites, such as the frequency with which our users visit various parts of our Web sites. These technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf. We also use these technical methods in HTML e-mails that we send our guests to determine whether our guests have opened those e-mails and/or clicked on links in those e-mails. The information from use of these technical methods may be collected in a form that is personally identifiable.
Information That We Collect from Others
Q3 How is your personally identifiable information used and shared?
A3 As described below and subject to your choices as described in A4, The Walt Disney Family of Companies may use your personally identifiable information in many ways, including sending you promotional materials, and sharing your information with third parties so that these third parties can send you promotional materials. (By "promotional materials," we mean communications that directly promote the use of our Web sites, or the purchase of products or services.)
Disney Family of Companies, Licensees and Co-Branding Participants
In addition to the Operational Uses, the Walt Disney Family of Companies may also use your personal information to send you promotional materials about goods and services (including special offers and promotions) either offered by The Walt Disney Family of Companies or offered by third parties. These promotional materials may be sent to you by postal mail, e-mail or other means. Please keep in mind, however, that when you purchase or request products or services from The Walt Disney Family of Companies, promotional materials may accompany delivery of that product or service. We refer to sending you promotional materials in these circumstances as "Fulfillment Uses" of your personal information.
Subject to your choices under A4, in addition to using your personal information within The Walt Disney Family of Companies, The Walt Disney Family of Companies may share your personal information with companies that offer products and/or services under brand names of The Walt Disney Family of Companies. These companies are called "licensees." For example, a company that publishes and sells books under the "Disney" brand would be such a licensee. The Walt Disney Family of Companies may also share your information with companies that offer products and/or services that are co-branded using brand names of The Walt Disney Family of Companies. These companies are called "co-branding participants." For example, a Disney Visa card may be co-branded with the bank that issues that credit card. When The Walt Disney Family of Companies shares personal information with third parties acting as licensees and co-branding participants, these licensees and co-branding participants are restricted by contract from using the personal information for any marketing or promotional purpose that is not related to a licensed or co-branded product or service.
Third Parties Offering Promotions, Products, or Services
In addition to the promotional sharing that is subject to your choices under A4, The Walt Disney Family of Companies may also share your information when you engage in certain activities on our sites that are sponsored by third parties, such as purchasing products or services offered by a third party, electing to receive information or communications from a third party, or electing to participate in contests, sweepstakes, games or other programs sponsored in whole or in part by a third party. The Walt Disney Family of Companies may also share your personal information when you respond to promotional materials from The Walt Disney Family of Companies and authorize a third party to use your personal information for purposes such as, for example, sending you additional promotional materials, providing you a product or service, or entering you in a contest, sweepstakes or game. (We refer to all of these activities and requests as "Sponsored Activities.") When you participate in Sponsored Activities, you will either be required or requested to agree that the sponsor or business associate may use your personal information (including, in some cases, your e-mail address) in accordance with the sponsor or business associate's privacy practices.
Companies That Facilitate Communications and Transactions with You
Companies That You Previously Authorized to Obtain Your Information
Purchase or Sale of Businesses
Disclosures Required By Law and Disclosures to Help Protect the Security and Safety of Our Web Sites, The Walt Disney Family of Companies and Others
Q4 What choices do you have about the collection, use, and sharing of your personally identifiable information?
A4 Disney provides guests with the opportunity of deciding whether to receive unsolicited communications from Disney and share personal information. This applies to information sent to Third Parties for promotions, products, and/or services unrelated to a specific transaction and information shared with the Walt Disney Family of Companies, licensees, co-branding participants, and others from time to time. You may make this decision when you first register on the Web Site and you may change your decision at any time by visiting http://registration.disney.com.au.
his decision to receive communications or share information will not apply to information used by the Disney family of companies for Operational Uses), disclosures required by law, or disclosures to help protect the security and safety of our web sites.
Q5 What kinds of security measures do we take to safeguard your personally identifiable information?
A5 The security and confidentiality of your information is extremely important to us. We have implemented technical, administrative, and physical security measures to protect guest information from unauthorized access and improper use. From time to time, we review our security procedures in order to consider appropriate new technology and methods. Please be aware that despite our best efforts, no security measures are perfect or impenetrable.
Q6 What kinds of additional privacy protections do we take for children under 13 and children between the ages of 13 and 17?
Kids can surf Disney.com.au and other WDIG sites, view content, and play many games without any personal information being collected. We do not collect personal information from kids unless they register on WDIG sites. Typically, kids will register in order to participate in sweepstakes or contests or to participate in a special activity. We collect the following information from kids during our registration process: the kid's first and last name, the pronunciation for the kid's name (in some jurisdictions), the kid's email address, the parent's email address, and the kid's birth date, member name, password, address, and telephone number. We collect birth dates to validate the ages of our guests, including kids. We do not collect any other personally identifiable information from kids during our registration process.
If a kid is under 13 and registers with us, we will send an e-mail to the parent confirming the kid's registration. No personal information collected from a kid under 13 will be used for any marketing or promotional purposes, either by Disney or its affiliates. Moreover, for a kid under 13, no information should be submitted to or posted to Disney or any Disney affiliate without consent of the parent.
If a kid is 13 to 17 years old and register s with us, we will send an e-mail to the parent confirming the kid's registration. If a kid is 13 to 17 years old, we may, if a kid asks us, send the kid information or keep the kid informed about new activities on our web sites.
We may collect personal information from parents in order to allow kids to participate in certain features located on our Web sites and within our kids' subscription products, such as Disney's Toontown Online. These features may include instant message chatting (for example, Secret Friends in Disney's Toontown Online), sending e-mail, posting on message boards, interacting with pen-pals, and other similar activities. In the course of a kid's participation in these features, a kid may also provide us additional information about himself or herself, such as the contents of his or her chat or message board postings. If a parent allows us to collect personal information about their kid, we may link certain information collected through technology (see the "Information Collected Through Technology" section of A2) to that personal information.
Q7 How can you update your contact information and opt-in choices?
A7 You can access and update the contact information you gave us during registration (that is, your postal address, e-mail address, or any other information that would directly enable us to contact you), or modify your opt- in choices, by going to our member services centers. Simply click on this link: http://registration.disney.com.au to log in with your member name and password to access and modify your preferences.
Parents can also use this process to refuse to permit us to collect further personal information from their kid and can request that any personal information we have collected be deleted from our records. Parents can also access, change, or delete the personally identifiable information that we have collected from their kids. There are instructions on the start page of the link above to help you recover your password if you've forgotten it. If you need to recover your password, you can also request the hint to remember it or request a new password at http://registration.disney.com.au.
Finally, you may unsubscribe from certain e-mail communications by clicking on unsubscribe links in those e-mails.
Posted: April 1, 2005